Find out how to build a brand through cross-media, second-screen, addressable, ad-skipping and sound-off: the Haier case.
Nextplora @ Branding e-volution 2022 Last September 28, Nextplora had the pleasure of participating in the Branding e-volution 2022 event organized by UPA and Polimì. UPA offered us a challenge: Take part in the conversation about how to build, grow, and measure brand value over time. We at Nextplora did not back down. […]