De-influencing: A shift towards authenticity in the age of skepticism
In recent years, influencer marketing has taken the advertising world by storm. Companies have poured billions of dollars into collaborations with social media influencers to promote their products to their followers. However, in the past year or so, there has been a growing trend of “de-influencing”, a movement that challenges the traditional influencer model and […]
Scoring big with sponsorships: Choosing the right sport for your brand
Sponsorships are an effective marketing strategy that many brands use to boost their brand image, increase awareness, and drive consideration. However, the results a brand gets from sponsoring a sport or team can vary significantly based on the sport, team, and competitive landscape. In this article, we will make a case for how brands who […]