Cracking the Code: Key Drivers of Easter Egg Purchases in Italy
Easter is a time of celebration and indulgence, and for many Italians, that means enjoying one of the country’s favorite spring treats: Easter eggs. But what drives Italian consumers when it comes to choosing which eggs to buy? We at Nextplora recently conducted a study to answer that very question. The results are in, and […]
Harnessing Color Psychology for Brand Success
They say a picture is worth a thousand words, but what about a color? In the world of branding, color can make or break a company’s success. From the energizing red and yellow of McDonald’s to the tranquil green of Whole Foods, the psychology of color plays a significant role in how consumers perceive a […]
From thrift stores to your fingertips: The future of second-hand clothing
Are you ready to discover the game-changing trend that’s shaking up the fashion industry? The rise of online platforms for buying and selling second-hand clothing has taken the world by storm, and we’re here to uncover the reasons behind its skyrocketing success. Gone are the days of digging through dusty racks at flea markets […]
De-influencing: A shift towards authenticity in the age of skepticism
In recent years, influencer marketing has taken the advertising world by storm. Companies have poured billions of dollars into collaborations with social media influencers to promote their products to their followers. However, in the past year or so, there has been a growing trend of “de-influencing”, a movement that challenges the traditional influencer model and […]
Scoring big with sponsorships: Choosing the right sport for your brand
Sponsorships are an effective marketing strategy that many brands use to boost their brand image, increase awareness, and drive consideration. However, the results a brand gets from sponsoring a sport or team can vary significantly based on the sport, team, and competitive landscape. In this article, we will make a case for how brands who […]
Beyond the Blades: A Close Shave of Men’s Grooming Habits and the Beard Trimmer Category
Beards have been making a comeback in recent years, and for many men, they’re more than just a fashion statement. Whether it’s a full beard, a bit of stubble, or a clean shave, the way a man grooms his facial hair can say a lot about him. As a player in the category, you need […]
How Brands can Differentiate and Stand Out in a Crowded Market
In today’s digital age, brands need to adapt to new technologies and changing consumer behavior to effectively increase return on investment (ROI). The rise of digital media has created new opportunities for brands to reach and engage with consumers, but it has also introduced new challenges and complexities. One of the key strategies to overcome […]
The Power of Message and Brand Personality in Maximizing Memorability
The message in marketing communications is crucial to convey brand personality and maximize memorability of the advertisement and the product. When creating marketing campaigns, it’s essential to keep in mind that the message should align with the brand’s personality and values. This helps to establish trust and credibility with the target audience and make a […]
Find out how to build a brand through cross-media, second-screen, addressable, ad-skipping and sound-off: the Haier case.
Nextplora @ Branding e-volution 2022 Last September 28, Nextplora had the pleasure of participating in the Branding e-volution 2022 event organized by UPA and Polimì. UPA offered us a challenge: Take part in the conversation about how to build, grow, and measure brand value over time. We at Nextplora did not back down. […]
Nextplora strengthens alongside companies to improve the return on advertising and media investments at every stage of brand development.
Nextplora expands its services to address brand and media intelligence needs with a new website and its sponsorship of the UPA Branding Evolution conference on Sept. 28, 2022. Milan, Sept. 21, 2022 – Over the past 12 years, Nexplora has conducted more than 6,500 studies for over 160 clients, making it account for over […]